Rock Star

Photo Credit: Jeremy Keith

If you’re like most folks, buy information pills at one time or another, decease you’ve thought about taking that one great idea, hunkering down in front of the typewriter or word processor and just letting the words flow till they all come together to form The Great Novel. Many have actually done so, launching themselves head first, typing out the first few sentences of their masterpiece. But if you’re like most, you probably gave up after less than a page, never mind finishing one chapter. And from there, the numbers thin out to just the very few who somehow plug away till their book is done.

If you managed to finish the first draft of your very first novel, congratulations. It’s not easy. But you like it. You think it’s good. Real good. Now you want to share it with the world.

The world of book publishing has changed. A lot. For a budding new writer, now may be the best time ever to stand shoulder to shoulder with the big players.

Consumption versus Creation
Technology has accelerated people’s ability to consume endless amounts of information and media. There is an abundance of choice today previously unknown in human history. The industrial revolution created an almost limitless supply of physical goods that consumers could buy and enhance their lives. Now with the information revolution, media content has exponentially grown to the point where no one person could ever conceivably watch, listen, read or experience everything they find enticing.

Oh. But there is a downside.

With all this consumption, individuals could miss out on the other opportunities afforded by today’s technology: content creation.

Okay. So maybe you can’t sing or play an instrument. And for most, making a movie or a television show is out of the question.

But we all have one skill that we can leverage into content: language. As long as you can string a sentence together, you can write a book. All it takes is a good idea, a computer with writing software and patience to see it through. And a good book can propel a person from obscurity to fame and fortune.

Well, okay. Rarely. But you just know it’ll be you this time, right? Right on.

Electronic Distribution
The publishing industry is a big machine with a chain made up of authors (the folks who write the books), agents (the folks who match up authors with publishing houses), publishers (the folks who print, package, market and ship the books), retailers (the folks who sell the books) and consumers (the folks who buy and read the books). Like baseball, music labels and movie studios, publishers found that they could make oodles of cash by taking raw talent and turning it into gold. And by getting as much strict control on as many links in the chain as they can, they can make sure they maximize their profits. In the good ol’ days, you needed their big machine to do all things required to print and distribute a book. They liked it this way. It’s understandable.

Now it’s different.

There’s the internet. There are e-books. There are e-readers. There’s EPUB. There are short-run book manufacturers like Blurb and Lulu who can make one book at a time that looks as professional as anything at your local bookstore. There are turnkey solutions like iUniverse. There’s the Kindle. And then there’s the iPad and iBooks. And even more to come.

You don’t have to go through the machine anymore.

Media Lessons Learned
The music industry failed to embrace digital technology from the outset and they’re paying the price. By its nature, music is a low commitment medium. It takes about four minutes to consume one distinct unit. CD players and radios are cheap. It can just hover there in the background while you mow the lawn or drive your car. The file sizes are small (thanks, MP3), so pirating piles of songs is like using up a wad of napkins at Mickey D’s that you don’t really need, but like to have around, just in case. Plus the quality can be middling for most people’s tastes. Not a good medium to stake your financial future on.

Then there’s movies and television. Bigger commitment. You need to be sitting still for between 30 and 180 minutes to consume one distinct unit. Television sets, video players and trips to the theater cost more. The file sizes are much bigger, so that stems piracy. Somewhat. They’re looking at the music industry and thinking, ‘maybe we should be a little more open to digital technology’. It’s helping. A little. But their industry isn’t been on the verge of tanking like music has. Yet.

Now, publishing. Books? Huge commitment. You really need to have your nose in front of that page. Hours, days, even weeks to consume one unit. Photocopy a book? Who has the time? If there’s no PDF floating around, who would bother ripping it off? People have a much more visceral relationship with books. Almost a sensual one. And the publishing industry, thanks to Apple and Amazon, have decided to embrace digital technology.

There’s an opportunity there.

The Writing Process
So. You want to be a fiction writer? Fire up the ol’ Word or OpenOffice and just start typing away, right? Well, that’s probably not the best way to go about it.

Introduce yourself to the concept of non-linear writing.

Word processors by the nature of their architecture presume you will begin your document in the upper lefthand corner, work your way to the right, make a carriage return and drop a line and so on till your manuscript is done.

There’s a better way.

What if you want to start a third of the way in? Then maybe write a scene near the end. Or maybe you have an idea for a prologue before the first chapter.

In the olden days, there were these small pieces of cardboard called index cards. You could write a story idea on one and just lay it out on a corkboard or table. Then you could just play with these discrete ideas and reorder them till you fleshed out your narrative.

For Mac users, there’s Scrivener. For Windows folks, PageFour and others. They will free you from the bonds of linear thinking and make your writing project that much more pleasant. If not for Scrivener, I would have never been able to finish the first draft of my first real novel.

For years, I took stab after stab at writing a book. Never could do it. I always ran out of steam very early on. A non-linear text editor like Scrivener really changed everything for me. Like the first time I put together an Ikea bookcase with a cordless drill instead of breaking my wrist with a screwdriver, doing a major project was something to look forward to, not dread like some awful chore.

Good tools make a difference.

In the process of writing my book, there were some valuable lessons I learned that every newbie writer ought to know. There are many others, but these are all pretty basic.

Show. Don’t tell. In other words, describe the scene using the senses. Don’t just report what’s happened.

Remember the rule of three acts: establish your lead character, make him or her in face ever-mounting conflicts, end off with a huge climax.

Read good authors. Learn from them.

Raise the stakes. Constantly. Keep the action juiced up with a few breathers here and there for some balance.

Finish every scene with a sentence that has an emotional touchstone or a springboard to propel the reader onward.

You can’t completely avoid using adjectives and adverbs, but use descriptive, illustrative images instead when you can.

Keep the final manuscript to between 80,000 and 120,000 words. 100,000 is the sweet spot to aim for.

Hire an editor. If you can’t, be brutal with yourself, even if it is your baby and lop off excess limbs to make it better.

Use a dictionary, thesaurus and spell checker. Watch the grammar.

Keep the drama high and the peril ominous. But don’t be preachy or melodramatic.

Avoid clichés.

Trim the dialog. Keep it punchy, quick and understated.

Expect criticism.

The first draft will be garbage. Period. Don’t worry and don’t self-edit till it’s finished. Once the first draft’s out the door, you can brutalize it all you want. Whatever you do, don’t stop in the middle and nitpick.

Wikipedia is your buddy. Hang out.

Don’t frontload your story. Let it stretch out naturally. Don’t give it all away in the first chapter. Feed the reader by the morsel.

Enjoy every minute.

The Urge to Write
They say do it for love. Not for money. That’s good advice for anything worth spending your time on. For writing, the motive should be for the pure pleasure of telling a story.

As a web designer, there is a great satisfaction in the process of starting with nothing and then creating something beautiful and functional that all the world can experience. That’s the great thing about the web. Anyone anywhere can see what we’ve made.

Creativity is what satisfies the ongoing personal struggle we all deal with when trying to decipher the hidden meaning of our existence. It is in making something beautiful out of our pure imagination that gives us as designers, programmers and authors a real sense of purpose that is tangible. In a sense, we all are storytellers in our own right.

The art of writing fiction gives everyone an opportunity to explore the sheerest heights and depths of human emotion and experience, pitting characters who represent us in the most extreme situations, putting to the test our values, aspirations and our weaknesses and sharing them with others in insightful and entertaining ways. Everyone should, at least once in their lives, write a long form story, if only for the experience.

And there’s no better time than right now.

Photo Credit: Tim Samoff

Justin (a fictional person for this article) considers himself to be a very good designer. He trained at a local college, discount got decent grades, and even landed a respectable job at an agency in his area. But Justin feels that he can do more with his skills as a freelancer, or perhaps move on to a more well-known studio for work. Unfortunately, he can’t seem to get the attention from those who will ultimately help him achieve his long-term goals.

Part of the problem is how easily Justin becomes frustrated when he sees work that is superior to his own. He begins hitting creativity walls and starts asking the wrong questions, like “Why can’t I be that good?”, or “Why don’t people see me for my worth?”,  or even “Do I suck at this?”.

You might be Justin, or you might know someone who is. I’ve had days where I feel just like this, and so have you. We all know these feelings, because deep down inside, we all kind of like the idea of being mini-rockstars in our own circle of what we do, yet we also have days where we feel that we don’t deserve it when seeing what our peers are up to.

The obvious response would be to tell the Justins of the world to just keep at it. “Work hard and never give up!”, “Be strong!”, and “Hang in there!”. I know I’ve heard that more than a few times in my life. And even though it’s the pure truth of what needs done, there’s so much more to it than that.

An Analogy

Let’s say that there’s a chef who is looking to really make a culinary impact on his city. To make something that people would want to come to his restaurant for. He makes a killer dish, but his food turns out tasting much like that prepared by 40 other chefs in his area. So, he has an idea: to alter his recipe into something that few other chefs are doing. He creates his own blend of flavors.

At this point, something very interesting happens – his audience begins to divide into two primary groups: Those who criticize his cooking skills, and those who rave about it. All eyes (and taste-buds) turn to our chef to see what he’s been up to. Even people reading the critics turn up, generally out of curiosity – because most people are a little nosy. The raving reviews even earn him a couple of mentions in the local newspaper, which he appreciates.

Now, our chef is becoming locally famous, is bringing attention to his area (and his restaurant), and is beginning to make some of his dreams really come true, all because he stopped trying to make everyone happy, and started specializing in something truly unique. By altering his recipe just a tiny bit, he was able to move forward in his career.

Back to Justin

The one thing that keeps Justin from “good” versus “great” at this point is being afraid of creating something that some people will not like, by trying to make something that everybody will like. It’s nearly impossible to pull this off, but yet there he is, over and over again, creating designs that look like everyone else’s because trying something different is too high risk.

Justin probably has one thing in his skill set that he’s good at, more than anyone else, because it’s something he loves personally. By learning to focus his attention on this, channelling his design energy into that skill, he will, in point of fact, be creating his own chef’s recipe.

If we all learn one thing from Justin, it’s that we can’t be afraid of creating something that may potentially not be liked by everyone. When we design with our hearts, with passion, people recognize that, and follow you on your own path to greatness. We don’t need to be better than everyone else, we just need to be better than ourselves.

This entry was posted in Career, Life Hacks, November 2010 by Anton Peck. Bookmark the permalink.
Anton Peck

About Anton Peck

Anton Peck is a designer, illustrator, writer, speaker and family man with the goal of partnering with other designers and developers to enhance their projects (websites, books, presentations, and avatars) with character, personality, and depth via custom illustrations. A portion of these are available to view on his personal website, antonpeck.com. Anton also produces a (fairly new) podcast called "The Design and Illustration Podcast" (a.k.a. "the dandicast"), which is also available on his website, or can be subscribed to through iTunes. Most of the time, you can find Anton hanging out with all his friends on Twitter. He posts under the name @antonpeck, if your curious. If you would like to reach Anton, feel free to send an email to anton [@] antonpeck [dot] com, and tell him that Webstyle Magazine sent you.

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